What type of practices must the board prohibit through its rules regarding advertising?

The board must prohibit false, misleading, or deceptive practices through its rules regarding advertising to ensure integrity and trust in the private security industry. Ensuring that all advertising truthfully represents services and qualifications prevents consumers from being misled, which is essential for maintaining a fair and credible market. This prohibition is particularly important in industries like private security, where misleading information could significantly impact public safety and consumer choices.

Protecting consumers from deceptive practices fosters a professional environment where clients can make informed decisions based on accurate and honest representations of services. By taking a strong stance against such unethical advertising, the board helps uphold high standards and accountability within the industry, reinforcing the public's confidence in licensed security providers. This approach is aligned with broader regulatory goals that aim to safeguard the interests of the community and ensure that all licensed professionals operate transparently and ethically.