What must an advertisement by a license holder include when soliciting business?

An advertisement by a license holder soliciting business must include the license holder's company name and address. This requirement ensures transparency and accountability in the private security industry. By including the company name, potential clients can easily identify the entity providing the services, while the address offers a means to verify the legitimacy of the business and its location. Transparency in advertising builds trust with consumers and contributes to informed decision-making.

The other options, while they may provide useful information to clients, are not mandated by the regulations governing advertisements for license holders. Professional qualifications and promotional offers may enhance the attractiveness of the advertisement, but they are not required components. Contact information for the owner might help facilitate personal communication, yet the critical aspect needed for identification purposes in the advertisement focuses primarily on the company name and address.